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視訊網站社交化風潮湧起或創造盈利新模式

不久前,Facebook收購Instagram,引起了圖片社交化的風潮。而近期,Facebook的網路視訊社交跡象越發明顯免費視訊網,Facebook首席執行官馬克·紮克伯格不斷在演示其視訊聊天功能;而在國內,視訊網站酷6近期發佈了新版本的添加了社交功能的APP。視訊網站的社交化風潮已經湧起,0204視訊交友將來我們可以將自己的視訊通過各種社交手段與朋友們分享,正如今天我們通過微博或者微信保持緊密溝通一樣。視訊分享凸顯社交化趨勢4月初,Facebook重金收購完全沒盈利的圖片應用商Instagram,UT看重了通過圖片應用走向網路社交的潛力。一個多月後,社交視訊分享應用Socialcam,加入了Facebook的開放圖譜。這意味著在Facebook上可隨時觀看Socialcam視訊分享,Socialcam被譽為“社交視訊界的Instagram”。蘋果AppStore的應用下載榜單顯示,Socialcam是同類應用下載的榜首,而其用戶數量也從以前月均140萬飆升到4000萬。Socialcam也被譽為“社交視訊界的Instagram”。就在Facebook首席執行官馬克·紮克伯格演示Facebook的視訊聊天功能時UThome,曾慧眼識紮克伯格的肖恩·派克預言:“未來社交將進入視訊時代”。其理由則是,短小的視訊分享到傳統社交網站上,以其內容和趣味性吸引。一項統計顯示,美國使用者在網上看完視訊後分享感受的使用者是一般用戶數量的兩倍,分享則是社交的基礎。實際上,視訊辣妹這也可以理UT聊天解為國內所熱門的“微視訊”。去年由與Socialcam齊名的Viddy引爆之後,已經引起了網路界的注意。UT聊天大廳國內盛大微酷、創新工廠微拍、優酷拍客等紛紛跟隨上馬。而近日,主打視訊內容的酷6推出了幾款基於社交的應用,不再局限於視訊,還可能拓展到更廣闊的內容空間,將內容創造者和關注聚合到一起。轉型社交尋找賺錢新模式模仿Facebook與Socialcam的結合,國內的社交網站人人網與視訊出身的56網正在進行著融合。國內的視訊網站走向社交一條路,說是一種潮流,但從發展局勢看,也有點無奈。此前,視訊網站普遍在燒錢。由於版權費用和競爭的原因,視訊網站普遍需要靠爭奪版權取勝,視訊網站之間比拼的是誰更有錢,但由此也導致巨額虧損。土豆與優酷的合併,在某種意義上也是“二合一”似的減少直接競爭。行業內部人士直言:“如果視訊網站不尋找新的內容模式,一味依靠影視版權,很難短期實現投入和產出正向發展,實現盈利遙遙無期。”在免費收看已是大勢所趨的背景下,運營模式只能靠其它方式。利用本身的傳媒特色而廣告吸引人氣,自然是選擇之一。據悉,視訊拍攝分享應用Viddy在入駐Facebook之後,幾乎每天都在以零成本的方式獲取到日均30萬的新增用戶註冊量。據CNNIC發佈的最新統計,截至2011年12月底,中國網路視訊使用者數量增至3.25億,年增長率達到14.6%,在線民中的使用率由上年底的62.1%提升至63.4%。這種“視訊+社交”的結合方式,不僅能夠讓普通使用者在分享視訊的社交活動中得到快樂,也提升了可以轉化為財富的極高“人氣”,讓人看到了視訊網站發展的希望。國內視訊社交APP1、酷6酷6基於“社交+視訊”的形式,提供個人視訊空間,能根據使用者流覽習慣每日做出興趣內容推薦。此外,新酷6打通了13家網站的分享功能,推行一鍵分享模式,並在國內首家實現線上視訊編輯的互動社交功能。2、微拍基於手機的微視訊社交軟體,可以用即時有趣的方式來和朋友分享視訊、晾曬心情,可以完全免費實現視訊上傳和分享。國際視訊社交APP3、Viddy是一個讓任何人都能捕捉、製作以及與世界分享美好視訊的軟體,可以拍攝有趣的視訊,可以添加可視效果、音樂、轉換、甚至電影明星到視訊中,有復古效果、水晶石效果、曝光過度效果、紅色效果等,可以與好友交流標籤、喜好和評論,並分享給朋友。用iPhone上的Viddy把每天的瞬間轉變成精彩的小電影,可以分享到Viddy社區,上傳到Facebook、Twitter和YouTube。4、Socialcam這是被紐約時報認為“被談論最多的視訊應用程式”,無視訊長度和存儲空間限制,將視訊存儲在雲端中,具有經典和特殊視訊濾波器,可以分享到Facebook、Twitter和YouTube。可以在任何智慧手機、電腦或平板電腦上觀看,並且流覽好友的視訊,對其視訊給予好評以及發表評論。好友拍攝了視訊時,可立即通知你。5、Klip這是與親朋好友共用視訊的一種方法。每一段視訊都不長,可以在設備上拍攝和儲存長度不限的視訊,但是很有趣,可以快速觀看。還可以通過電子郵件以及SMS在Klip、Facebook和Twitter上共用視訊。也可以把視訊同時發佈在YouTube上。6、Mobli也是一款視訊社交網站,捕捉生活的瞬間,可以搜索、觀看、分享視訊內容。與其它軟體一樣,都可以從蘋果線上商店AppStore中下載。

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